About this opening
RTC-1 Employment Services is hiring a Social Media Manager for a Dubai-based travel company with more than 20 years of experience in holiday experiences. The manager plans and creates social content around travel trends and destinations, runs marketing automation workflows from awareness to booking, and reports campaign ROI through monthly analytics.
What the role involves
- Plan, create and automate social media content -- posts, reels and campaigns -- aligned with travel trends, destinations and seasonal offers
- Use AI tools to analyse engagement, optimise post timing and personalise content for different traveller personas
- Build and maintain automated marketing workflows that nurture potential travellers from awareness to booking, integrating CRM and social platforms
- Measure ROI, engagement and campaign success through analytics dashboards and present monthly reports with actionable insights
Requirements noted by the source board
- At least 3 years of experience in Travel, Tourism or Hospitality Marketing, with proven success managing social or digital campaigns for travel brands, destinations, airlines, hotels or OTAs (as listed on the board)
- Hands-on expertise with AI-powered marketing automation tools, plus a strong understanding of traveller behaviour and seasonal trends (as listed on the board)
- Experience with HubSpot, Active Campaign, Salesforce Marketing Cloud or Mailchimp automation workflows preferred; able to set up lead-nurture flows, automated content scheduling and CRM integrations (as listed on the board)
- Strong storytelling, copywriting and visual coordination skills, able to use AI for content ideation, caption generation, sentiment analysis and performance optimisation (as listed on the board)
How to apply
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